How can we create a culture of generosity and bring humanity to our brand?
I love this question. When working in Social Media at Neustar I piloted the internal campaign #TeamNeustar on the side of my work because I love any chance to connect people and tell a story!
This is the first in a monthly series of images that were released on social networks. Not only did they tell fun stories but they built brand awareness both inside and outside of the company. Win-win-win!
Web Design, kpandjo
kp&jo is a boutique design studio specializing in art installations and atmospheres. I worked with photographer, Melissa Santiago, to create the overall brand and web design as well as all the copywriting for the site.
Creator & Illustrator, Multitudes Minicomic
I love words. I love images. I love putting them together. I've been doodling and writing for a long time. I finally decided last year to curate my work into zines. Multitudes is the result! The first issue dropped July 2017 and I have three more in the pipe! More info here.
When you order Multitudes online, I prompt customers to include 2 words that describe themselves and then I create buttons that I mail with the comic. The buttons echo the cover design and the theme that we are not just one thing, but made up of many things--Multitudes!
Creator & Branding, PRSMN
PRSMN is a handmade and vintage clothing store. I partnered with Jaimee Brant on the branding. Together we created a brand that was whimsical, witty, and just plain cool.
My favorite part of working on this project may have been our last minute decision to use fashion and cat illustrations to tell the brand story. I mean, who doesn't like talking cats? And who doesn't swoon over a fashion illustration?
Instagram was just getting started at the time so we focused our social efforts on Tumblr, Facebook, and Twitter. I'm really proud of the voice and tone we created.
Graphic Design, Ojai Day Poster
I wasn’t planning on submitting a poster design for Ojai Day, but a new friend suggested I do so and so I did! I’m a new transplant to this city, so I’ve never attended Ojai Day, but I love giving back to the community in any way I can. This girl was the first thing I drew after moving here, inspired by the stylish, bohemian girls I see around town. I felt she was appropriate to use to visually represent this day. I originally had her on a blue background but it’s hot here in Ojai so I decided to heat things up!
Designer, Love Everywhere Bag
Love Everywhere is making kindness great again with a community of encouragers leaving notes of love hidden in plain sight for strangers to find.
I love the mission of this community art project and was commissioned by Ashley, the owner, to create a design for bag. I came up with the idea that "animals are cooler than you" and from that created a series of animals basically being super awesome.
I also helped Ashley out with a bio. I really enjoy writing bios for folks as I think it's one of the hardest things to try to do for oneself!
Designer, Wish You Were Beer Tee
I was at a bar in Minnesota when I saw sticker that said "Wish you were beer". Inspired and amused by this statement, I wanted it on a shirt and created this design for all my fellow beer lovers!
Creative Direction & Web Design, Lujo Records
Lujo Records was my record label and MBA. In the years we were most active (2004 - 2009), I served as Creative Director, oversaw Marketing and PR and was A&R to over a dozen artists.
Today I own the label, recently designed our new website, and create content for the site.
In total, we have released over 90 records with artists across the country. Perhaps we’ll put out more one day—it’d be nice to get to 100!