Lujo Records was my MBA. I'm a co-owner and oversee Marketing, Business Development, and artist acquisition. The label was most active between 2004 - 2009. We put out close to 100 records over 10 years and worked with artists across the country.
Web Design & Copywriting, kpandjo
kpandjo is a boutique design studio specializing in art installations and atmospheres. I worked with photographer, Melissa Santiago, to create the overall brand and web design.
I love words. I love images. I love putting them together. I've been doodling and writing for a long time. I finally decided last year to curate my work into zines. Multitudes is the result! The first issue dropped July 2017 and I have three more in the pipe! More info here.
When you order Multitudes online, I prompt customers to include 2 words that describe themselves and then I create buttons that I mail with the comic. The buttons echo the cover design and the theme that we are not just one thing, but made up of many things--Multitudes!
These are images I created for my presentation, Personal Branding for Workplace Leaders, at SocialHRCamp in San Francisco, CA. I feel passionate about people bringing their whole selves to the workplace, which makes branding yourself nothing more than being who you are, letting you shine through.
I chose to create images instead of bullet-pointed slides for this speaking engagement because I feel images are powerful, impactful and way more fun.
PRSMN is a handmade and vintage clothing store. I partnered with Jaimee Brant on the branding. Together we created a brand that was whimsical, witty, and just plain cool.
My favorite part of working on this project may have been our last minute decision to use fashion and cat illustrations to tell the brand story. I mean, who doesn't like talking cats? And who doesn't swoon over a fashion illustration?
Instagram was just getting started at the time so we focused our social efforts on Tumblr, Facebook, and Twitter. I'm really proud of the voice and tone we created.
Designer, Wish You Were Beer Tee
I was at a bar in Minnesota when I saw sticker that said "Wish you were beer". Inspired and amused by this statement, I wanted it on a shirt and created this design for all my fellow beer lovers!
eBook Writer, WePow
WePow is an HR Tech company specializing in using video to engage and attract candidates. I was asked to create three eBooks to use as gated content. I came up with the ideas for these eBooks and wrote them. I partnered with WePow's design team for the layout and images.
I loved working on this project because I love breaking down technical speak into something digestable, human, and entertaining! There's no reason anyone ever needs to be bored when technology is this exciting!
Love Everywhere is making kindness great again with a community of encouragers leaving notes of love hidden in plain sight for strangers to find.
I love the mission of this community art project and was commissioned by Ashley, the owner, to create a design for bag. I came up with the idea that "animals are cooler than you" and from that created a series of animals basically being super awesome. From those initial designs, the client decided on the repeating cats.
I also helped Ashley out with a bio. I really enjoy writing bios for folks as I think it's one of the hardest things to try to do for oneself!